This Free Digital Marketing Course Is Helping South Africans Get Hired 2026

Summary:
FREE Learn digital marketing skills employers want.

Details:
Overview of the Digital Marketing Course
This course is a free online training programme designed to help learners develop practical digital marketing skills.
It provides a comprehensive introduction to digital marketing concepts, tools, and strategies used in modern online marketing.
The course is suitable for beginners and can be completed at a self-paced learning speed.
It focuses on real-world applications of digital marketing to help learners grow businesses, brands, or career opportunities.
What the Digital Marketing Course Teaches
Core Digital Marketing Concepts Covered
Fundamentals of digital marketing, including online presence, customer journeys, and digital strategy.
Search engine optimisation (SEO), focusing on improving website visibility in search engine results.
Search engine marketing (SEM), covering paid advertising strategies and keyword targeting.
Social media marketing, including building brand awareness and engaging audiences on social platforms.
Content marketing, focusing on creating valuable and relevant content for target audiences.
Email marketing, including campaign creation, audience segmentation, and performance tracking.
Display and video advertising, explaining how online ads and video campaigns are planned and delivered.
Mobile marketing, focusing on reaching customers through mobile-friendly websites and mobile advertising.
Web analytics, teaching how to measure performance, analyse user behaviour, and make data-driven decisions.
E-commerce marketing, covering strategies for selling products and services online.
Course Structure and Learning Outcomes
The course is divided into multiple modules, each covering a specific area of digital marketing.
Lessons include video-based learning, practical examples, and short assessments to reinforce understanding.
Learners progress through the course at their own pace and complete assessments to test their knowledge.
The full programme provides a broad understanding of how different digital marketing channels work together.
Who This Course Is For
Individuals with little or no prior experience in digital marketing.
Small business owners looking to build or improve their online presence.
Students and professionals seeking to develop in-demand digital skills.
Anyone interested in pursuing a career in digital marketing or online business.
Course Format and Certification
The course is delivered entirely online and can be completed at any time.
It is generally beginner level, with structured learning suitable for entry-level learners.
Assessments are included to evaluate understanding of key concepts.
Upon successful completion, learners receive a certificate of completion.
Summary
This digital marketing course provides a strong foundation in online marketing principles.
Learners gain practical knowledge of SEO, advertising, social media, content creation, and analytics.
The course equips learners with the skills needed to plan, implement, and measure effective digital marketing campaigns.

🕒 Posted: 2026-02-04