? Marketing and Communication

Digital Marketing Specialist

Promote products and services through digital channels.

Career profile: Digital Marketing Specialist
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About This Career

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Digital marketing specialists plan campaigns and analyse online audience engagement.

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Daily Responsibilities

Typical activities in this profession.

  • Create campaigns
  • manage content
  • monitor analytics and improve digital performance.
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Qualifications & Education

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Relevant marketing qualifications, digital marketing training or demonstrable experience.

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School Subjects

Subjects to investigate in Grade 10–12.

  • English
  • Mathematics or Mathematical Literacy and Business Studies may be useful.

Subject requirements vary by qualification and institution. Always confirm the official admission requirements before choosing your subjects.

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Skills Required

Skills that may help you succeed.

  • Writing
  • analytics
  • creativity
  • communication and digital tools.
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Where Can You Work?

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Marketing agencies, businesses, e-commerce and freelance work.

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Career Progression

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Marketing Assistant, Digital Marketer, Marketing Manager.

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Further Information

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Use this resource to investigate the career further. Confirm its relevance and check official requirements before relying on it.

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Your Future Starts With One Step.

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